About Us

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Flavor Innovation Sendirian Berhad (FISB), the owner of the brand MyChef, was incorporated in 2011 with the objective of venturing into the Food and Beverages industry, particularly in the convenient, ready to eat meals segment. Starting with Frozen Convenience Food and now producing Retort Shelf Stable Convenience Meals, FISB recognizes the growing potential of Convenient, Ready To Eat Halal Meals in the Malaysian and more importantly the global Halal market.
FISB is a 100% Bumiputera and Muslim owned company. The Paid Up Capital of the company stood at RM10 million.
To ensure the quality of our products, we have been certified and enforce the following standards:

  • Halal certification by JAKIM
  • MESTI by Ministry of Health, Malaysia
  • HACCP and GMP
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