Flavor Innovation Sendirian Berhad (FISB), the owner of the brand MyChef, was incorporated in 2011 with the objective of venturing into the Food and Beverages industry, particularly in the convenient, ready to eat meals segment. Starting with Frozen Convenience Food and now producing Retort Shelf Stable Convenience Meals, FISB recognizes the growing potential of Convenient, Ready To Eat Halal Meals in the Malaysian and more importantly the global Halal market.
FISB is a 100% Bumiputera and Muslim owned company. The Paid Up Capital of the company stood at RM10 million.
To ensure the quality of our products, we have been certified and enforce the following standards:
Halal certification by JAKIM
MESTI by Ministry of Health, Malaysia
HACCP and GMP
Why are we better than other brands in the market?
Produced by the people for the people
Product sophistication is our core strength
In view of catering the needs of ever-changing world, MyChef is all about selling new experience, new lifestyle in the new millennium of high-paced living.
Menu selection based from feedback on preference from the Malaysian general public
Undergone multiple taste testing, feedback used for improvement
MyChef Retort Pouch packaging design developed using rigorous user testing and feedback gathering
“The ultimate aim of a customer-centric model is the same as the ultimate model of a product-centric model: to make the company as profitable as possible in the long run”
~ Peter Fader, Professor of Marketing, Wharton University