About Us

Get to know us better.

Flavor Innovation Sendirian Berhad (FISB), the owner of the brand MyChef, was incorporated in 2011 with the objective of venturing into the Food and Beverages industry, particularly in the convenient, ready to eat meals segment. Starting with Frozen Convenience Food and now producing Retort Shelf Stable Convenience Meals, FISB recognizes the growing potential of Convenient, Ready To Eat Halal Meals in the Malaysian and more importantly the global Halal market.
FISB is a 100% Bumiputera and Muslim owned company. The Paid Up Capital of the company stood at RM17 million.
To ensure the quality of our products, we have been certified and enforce the following standards:

  • Halal certification by JAKIM
  • MESTI by Ministry of Health, Malaysia
  • HACCP and GMP
  • Bumiputera Status by e-Perolehan
Our Store
Our Mission

Interesting Facts


Meals Ready-to-Eats

food packed in retort packaging created by aseptic processing. The packaging is made from multiple layers of flexible laminate, allowing for the sterile packaging of a wide variety of food and drink


Shelf-Stable & Long Life

heated to extreme high temperatures under controlled pressures rendering the product commercially sterile. The process reliably destroyed all enzymes and commonly occurring pathogenic bacteria or microorganisms preventing it from spoiling


Convenient & Cost Saving

Consumers definitely save time spent in the kitchen. Not to mention less wastage and less storing space required since no cooking or preparation at all.


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