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About Us


Flavor Innovation Sendirian Berhad (FISB) was set up and began operations on 4 March 2011, from the address of Lot 55B, Jalan TIAJ 2/1, Taman Industri Alam Jaya, 42300 Bandar Puncak Alam, Selangor Darul Ehsan.

FISB is a Bumiputera and Muslim 100% owned company.

The objective on the establishment of the company was to venture in to the Food and Beverages industry, particularly in the convenient, ready to eat meals segment which has a huge potential considering the changing society living a more fast-paced lives, requiring quick, easy and delicious solutions to their meal needs.

FISB is the owner and producer of ready to eat meals under the brand MyChef, which are distributed and available in most major hypermarkets and convenience outlets across Malaysia.

Our office and Kitchen in Puncak Alam, Selangor

Board of Directors


Tan Sri Effendi Norwawi

Puan Sri Tiara Jacquelina

Management Team


Feizrul Nor Nurbi
Senior General Manager

Abdul Qadir Osman Aros
Head of Finance

Mohd Helmi Abu Bakar
Head of Operations

What our customers say

GET IN TOUCH

Contact us and we'll get back to you within 24 hours.

55B, Jalan TIAJ 2/1, Taman Industri Alam Jaya, 42300 Bandar Puncak Alam, Malaysia

+603 60389451

enquiry@mychef.com.my