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About Us

Flavor Innovation Sendirian Berhad (FISB) was set up and began operations on 4 March 2011, operating from Bandar Puncak Alam, Selangor Darul Ehsan.

To ensure the quality of our products, we have been certified and enforces the following standards:

  • Halal certification by JAKIM
  • ISO22000 by SIRIM
  • MESTI by Ministry of Health, Malaysia
  • HACCP and GMP
  • FISB is a Bumiputera and Muslim 100% owned company.

    FISB is the owner and producer of ready to eat meals under the brand MyChef, which are distributed and available in most major hypermarkets and convenience outlets across Malaysia.

    Our office and Kitchen in Puncak Alam, Selangor
    Our certifications and accreditations

    Board of Directors

    Tan Sri Effendi Norwawi

    Puan Sri Tiara Jacquelina

    Management Team

    Feizrul Nor Nurbi
    Senior General Manager

    Abdul Qadir Osman Aros
    Head of Finance

    Mohd Helmi Abu Bakar
    Head of Operations

    Nor Afzanizam Abd Manan
    Head of Sales and Marketing

    What our customers say


    Contact us and we'll get back to you within 24 hours.

    Unit 17.2, Level 17, Wisma Sunway, No. 1 Jalan Tengku Ampuan Zabedah C9/C, Seksyen 9, Shah Alam, 40100 Selangor, Malaysia

    Office: +603 5526 7735
    Jamian: 012 267 6091
    Helmi: 012 624 3642
    Feizrul: 019 331 9397